Research Reveals 18-24-Year-Olds Are Turning Away From Sports On TV

On November 1st, 2016 my American Sport in the 21st Century Class we discussed social media and sport. During class we discussed how social media and sports are dependent on each other. The sport industry has grown because of media coverage, and sport gives media information to cover. During the class we learned that sports and media are two of the most successful businesses in the U.S.A.
Roles of the media include
1. Inform
2. Entertain
3. Educate
4. Advertise

Screen shot of Sports section on twitter, As you can see instant access to information of your choosing.

With social media now taking off, 18-24 year olds are starting to get away from watching television. Instead they have instant access to sport information through the use of social media. Twitter has taken off and the flow of information through twitter has increased. Sports make up for about 49.7 percent of twitter chatter. Netflix has gained the popularity of young people as you can watch shows without any commercials and at your own leisure. YouTube has taken off as well, because of their live streaming feature that allows you to watch highlights of a game and can see all the important action without watching the entire game. The sport that could be affected the most by millennials is football, specifically the National Football League. Across the first four weeks of the season NBC's Sunday night game was down 13 percent, ESPN's Monday night game was down 17 percent and CBS Thursday game down 15 percent.
These numbers are significant because in class we discussed how pro sports are driven by market forces and television revenues. With TV ratings down, the NFL needs to find a way to focus their attention towards the millennials.

Can Click on the Tune In screen and watch NFL live on Twitter

The ratings are not just down for the NFL, but for Sky Sports, BT and Eurosport Channels. I believe that social media could have an impact on sports. The impact that social media is less. People aren't inclined to watch sports on Television simply due to the fact they can check the scores of multiple games or find out about breaking news instantly on twitter. I also believe that if TV ratings continue to drop for sport broadcasting stations will see more of their episodes being broadcasted on social media sites such as Twitter or Facebook.

http://www.sportsbusinessdaily.com/Global/Issues/2016/11/14/Media/Turning-Off-Sports.aspx?hl=social%20media%20and%20sport%20&sc=0

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